Thursday 22 November 2012

The story of government price control and the H1N1


Commuters in Mexico, where the crowd is wearing face mask in the prevention of swine flu.

Anyone here still remember about the outbreak of H1N1 virus (swine flu) in year May 2009? The rising number of deaths and the infected people in the nation due to such pandemic has caused the public to be more aware of being hygienic. The demand of hygiene products such as the antibacterial hand sanitizer, and types of surgical masks has increased rapidly. Seeing such situation as an advantage, many greedy traders took the opportunity to increase the retailing price of the surgical masks; a mask that is usually sold at the price of 50 cents has increased to RM5. Some people even bought masks in bulk and repackage them for reselling. To protect the privilege of the people of the nation as consumers, the Malaysian government imposed a temporary price ceiling to control the price of surgical masks.



The most common type of surgical mask.

Firstly, the definition of demand is the desire to own anything, the ability and willingness to pay for it whereas a shortage or an excess demand happens when consumers are willing to buy more than producers are willing to sell. From here, the market effect of growing demand for surgical masks is due the H1N1 virus that leads the public to become aware of being hygienic. As all people are concerned and want to protect themselves from this pandemic, the demand for it has dramatically increased before the supply of it can be increased.  Therefore, this rapid increase of demand with unchanged supply has theoretically shifted the demand curve to the right and thus increasing the equilibrium price of it.

(photo from mbaecon.wikispaces.com)
Demand curve shifts from D1 to D2 due to higher demand, while supply curve is assumed to remain the same as the increase of demand is too rapid that supply can't be increased at the moment. Therefore, it brings to a higher market equilibrium price. 

However, the demand for the masks has increased so greatly that the government had to set the price below its equilibrium as to protect the consumers of low financial ability when purchasing surgical masks. Price ceiling is a government-imposed regulation that makes it illegal to charger a price higher than a specific price. The government decided to impose such price ceiling as producers are still found to receive fair profit after the study on production cost of masks. Under the Price Control and Anti-Profiteering Act 2010, errant traders or suppliers who overcharged might get a fine of up to RM15,000 or a maximum of two years’ jail or both upon conviction. A price ceiling is imposed due to the reason that the surgical masks should be financially affordable to everyone, and it is also to prevent the citizens to be taken advantage of by the traders as many have been selling a mask at cost of 30 cents at RM5 or above, which is 16.7% higher than its cost.

As a result of the price ceiling imposed, where the price is set below the market equilibrium, a permanent shortage occurs. This is according to the law of demand that when a price falls, the quantity demanded rises. It is obvious that there would be a shortage of the masks since before price ceiling was introduced; the masks are already excessively demanded. The demand of the public for the masks has then reduced as news about lesser cases of H1N1 is reported.



Students are given free face masks. Some schools have to be closed temporarily due to the spread of the H1N1 virus among the students.

In my opinion, the imposition of price ceiling on surgical masks that functions to control the price is definitely a good idea to enable that everyone can purchase them. However, the price ceiling imposed is only protecting the privilege of the consumers to not buy masks at such expensive price compared to its cost. It doesn’t help to solve excess demand as it can only be solved by increasing its selling price according to the law of demand. Therefore, to really get rid of the shortage of masks, an increase in the supply of it will be more effective. There goes this saying of the Malay proverb “prepare the umbrella before it rains”, everyone should be vigilant to the changes of health-related issues so that prevention can be done. Well, more surgical masks can be prepared for selling if we have discovered such need due to the pandemic earlier, right?

Reference:



Prepared by: Loh Khei Ying
Student ID: 0311978

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